For this speculative branding system for Game Giant, I created a logo that captures the essence of both retro gaming nostalgia and modern simplicity. The goal was to design an identity that would resonate with Game Giant’s diverse customer base, from nostalgic collectors to casual gamers, while helping the brand stand out from competitors.
The project started with quick sketches and logo explorations, narrowing down to two strong concepts. After experimenting with color combinations, I simplified the palette to red, blue, and black for versatility and impact. The final logo incorporates a controller-inspired graphic, referencing the store’s gaming roots while maintaining a clean, professional look that works across various formats, including signage, merchandise, and digital.
This speculative branding system showcases how a thoughtful design can align with both the store’s community-driven personality and its visual identity across print and digital materials.
